We created Fori to fuel the pioneers, those people who take themselves and often others out of their comfort zone to see where the magic happens. For Will Whitehead and his crew, the magic will happen somewhere between San Sebastian in the Canary Islands and Nelson’s Dockyard English Harbour in Antigua.

Turning his back, temporarily, on a career in creative advertising Will has turned to the Talisker Whisky Atlantic Challenge to see if it can make him "feel alive". It takes a certain kind of person to keep going when faced with blisters, salt rash, sharks and sleep deprivation. To this day, many more people have climbed Everest, reached the North Pole or ventured into space than have successfully rowed the Atlantic.

Read on to discover what motivates this 23 year old to take on one of the hardest sporting challenges around.

"I saw the Atlantic rowing race on TV during my final major project at University. I was heading to London to start a career in creative advertising but ultimately I felt it wasn't the right path for me. I saw the Atlantic project as an opportunity to really experience the feeling of 'being alive' as you'll hear people describe it; I don't want to be an old man one day to look back on my twenties as if I hadn't made the most of them."

How the thought came a reality 

"The thought of 'feeling alive' was enough, it gave me the drive to go out and make it happen. Fortunately too, I always knew that Mark, another team member had been interested in taking on the challenge too, so together we started to make it a reality"

the row is only part of the challenge

"I haven't even started the row yet but the past two years have been the hardest I've ever faced mentally. The project is massively time consuming, testing your entrepreneurial spirit to raise 100K to fund the expedition."
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What keeps you going?!

"As hard as it is on times, I think this is that kind of experience that can only help you grow. Also, if I settle for a life of Sunday walks and cooking, I hope the achievement will vanquish any doubt of my own capability!"
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Will and his team; WIGHT LIGHTENING set off on the 12th December. They will also be raising money for two charities too, the Ability Dogs for Young People and Ellen MacArthur Cancer Trust. We will be documenting their trip throughout and look forward to touching base with Will after, will this be the start to many adventures?