Backing British was never a question for us. It was a necessity, that we would use 100% British meat within our products from farmers we knew and trusted.
Next time you pick-up a meat snack, check the ingredients list and see if you can find the country of origin for the meat. You'll be surprised how few actually use British meat. Imported meat may be cheaper but it comes at an added cost to the environment and more often than not, animal welfare.
A rising tide lifts all boats. Therefore we hope that by raising the standards, eventually the rest of the market will follow. So when we discovered Love British Food we knew that this was an initiative we must be involved with to help spread our message further.
Love British Food is the leading promoter of buying British, highlighting the importance of buying local.
We are currently at a time where the importance of backing British farming and eating British food is more important than ever.
Teaming up with Love British Food is something that we are incredibly excited about and we can’t wait to get involved with projects throughout the year, particularly our first British Food Fortnight.
Make sure to check us out on their website and social media channels soon and see how you can use the power of our wallet to make a difference and buy British. #LoveBritishFood.