Home straight


It was a momentous day at Fori HQ today, we sent our new pack designs to print! In reality, what this means is that 99% of the development work A.K.A slog, is done. We now have six weeks to kick-back and enjoy the summer; basking in lakes, running up mountains and tearing down trails. Well not quite, there is just the small task of creating a business, recruiting some fellow pioneers, finding stockists, re-designing the website, shooting a new video etc. but we can finally see the wood from the trees.

Firstly, a HUGE thank you has to go out to everyone involved so far in trying to make my vision a reality. There are too many people to mention in this post alone, my impact has been felt far and wide, good and indifferent. However, everyone has stuck with it / me, despite the ups and downs and now share the same passion for Fori and I can't wait to unleash it on the world!

Here's what I've discovered by becoming part of a business larger than myself:

  • You don't know what you don't know, until you know it
  • Take a breath (a rather simplified statement) and the landscape will change
  • The Obstacle Is The Way - As I was told from Joe & Hugh at UGLY drinks
  • Trust your gut and trust others (and their guts)

Now, back to the day job of creating the ultimate snack for the adventurous!

Into the void.