Start-ups, like athletes thrive on the periphery of their comfort zone. The unknown becomes the familiar; time the enemy and energy a precious commodity. So perhaps it's no surprise that when the wind is howling, the rain pounding and the temperatures dropping, we relish the challenge to get outside and confront the elements.
It turns out you don't always have to work at your work. The best ideas often come when our heads are down, legs rotating and hearts thumping. Be present, focus on the trail and somehow that elusive solution will reveal itself.