PALEO SNACK OF THE YEAR - VOTE NOW!

 

When we were playing about with ideas for Fori, the Paleo diet was nothing more than an emerging health trend from the US. Adopted by the fanatical few it had very little awareness, less understanding and just a handful of products were available. Fast forward a few years and we're delighted to see that courtesy of Healthy Persepctive it now has its own Paleo Awards and we've been shortlisted for the best Paleo snack.

Now, had the Paleo Awards shortlist been announced a couple of years ago we would have been smugger than Mayweather ahead of his $80M payout. However, this year the field is stacked with some awesome competition. The Paleo tide / Tsunami is rising and we're proud to be part of it!

The standard is phenomenally high across the board but the snacking category is a real pool of death! We're up against everything from the delectable Ape Snacks coconut bites and the sophisticated Wildings duck crackling to the fun and tasty Mr Yeti hand squished bars.

VOTE NOW - GO ON MAKE OUR DAY!

Strong competition we may have, but we like to think we offer something a bit special. We're the UK's first meat bar and the only product that truly offers superior sustenance, packing a whopping 20g of protein into every bar whilst the keeping sugars low and flavors high.

The overall winner will be chosen based 50:50 on the number of votes received and the opinions of an expert judging panel. Entries close on the 1st of October. Thanks for supporting our revolution!

 

What is the Paleo Diet?

 

You may have noticed our bars say; Paleo inspired. So the two obvious questions are, what does Paleo mean and why are our bars just "inspired"?

The Paleo diet (we hate the term diet - but that's for another journal post!) is built on the belief that the human body is better suited to the diets of our Paleolithic ancestors. Although this logic is questionable the diet has been largely popularised by CrossFit athletes. However one thing that is not questionable is that the Paleo diet has thankfully focused attention on avoiding eating processed foods. Something that is not as easy as you would assume.

It’s speculated that our modern, post agricultural revolution diet, featuring grains, dairy and processed foods is more difficult for our bodies to digest and consequently comes with some pretty hefty side-effects; obesity, diabetes and heart disease. In general, Paleo diet(s) follow these principles; eat more nutrient rich whole foods like meat, fish, vegetables, seed and nuts. Meanwhile avoid grains, sugar, dairy, legumes and processed foods. For a comprehensive list check out this blog by Paleo Hacks.

So why would you go Paleo, sound’s hard right?

The major benefit for us, is that it challenged us to question what we were putting in our bodies and to focus on real food first. Is that protein bar really necessary? Do I need another shake? After all, healthy eating is ignoring the “diets”, the “industry” and listening to your body while getting back to basics with whole, real food.

The Paleo diet isn’t as restrictive as it first seems and with a bit of culinary creativity you will quickly find yourself filling in the gaps left by dairy and processed foods. Once you've mastered the recipes, the major Eureka moment is the realisation that not all calories are created equal (again - another time, another journal).

Here are a few sites we use for RECIPE inspiration:

Our Paleo Principles - Paleo INSPIRED

Our raison d’etre it to smash the idea that you need an over processed, artificial or sugar infused snack to get you through your day and to replace it with natural nutrition. The inspiration for creating the Fori bar was the Paleo diet, primarily for it's focus on eating real food. However, we soon discovered the greatest challenge to eating real food is snacking. So we set ourselves the mission to provide superior sustenance in a convenient format without compromise.

Inspired by the Paleo diet, we follow the principles however we don’t preach the virtues and strongly believe that you can achieve the same results through exercise and a balanced healthy diet. For us it’s a lifestyle choice rather than a diet.

Our bars say Paleo inspired because that's exactly what they are. The ingredients match the Paleo diet guidelines but if challenged we'd struggle to argue the case that our bars would have been available to even the most commercial of cavemen.

Finally, it’s important to note that there are no long-term clinical studies about the benefits and potential risks of the Paleo diet.

 

Best Sports & Active Nutrition Product Award

 

We've been on a roll recently, picking up awards from IFE and Free From, however, this is our first European award and our first in sports nutrition!

On face value you may not consider Fori as a "sports and active nutrition product", but look a bit deeper and we're the perfect snack. High in protein, convenient, portable and all natural Fori matches the needs of the modern athlete.

Whilst other sports nutrition manufacturers are striving to be more natural we inherently are and this struck a chord with Bridge2Food, Europe's' most prestigious food network who awarded us their Best Sports & Active Nutrition Product.

Judge, Claire Nuttall (Founder The Brand Incubator): “These meat snacks were natural tasting, convenient and very simply so much more foodie and appetising than many meat snacking options out on the market.  Most competitive alternatives seem to target teenagers and the out and out starving looking for fodder, these meat snacking bars brought something different and more aspirational to the category.  Adding chia seeds, innovative healthy ingredients makes all the difference to making a good product, great.”

One of our biggest motivations for creating Fori was to provide athletes with a healthier snacking solution, one that was savoury and not full of additives or sugars. We're delighted to see that the mind-set is shifting back towards whole foods and the recognition from Bridge2Food is testimony to this. Welcome to the real food revolution!

It was a big ask picking up this award but someone had to do it!  

 

Not All Protein Bars Are Created Equal

 

If you are interested in health and fitness it’s likely you have, or will at some stage consider purchasing a protein bar as a snack, an alternative post-workout recovery option or just a practical meal replacement for times of need. Given the popularity of protein bars at present, the market is awash with different options. But which do you choose?

We've picked the brains of expert performance nutritionist Matt Jones to help debunk the myth that all protein bars are created equal. Protein is more than just a number.

A key consideration when purchasing a protein bar is obviously going to be the protein content of the bar. In opting for a protein bar over it’s chocolate relative it’s likely you are already aware of the health and body composition benefits of protein. It is also likely that you have purchased it in an attempt to maximise muscle growth and repair.

Research to date has clearly indicated that a dosage of 20 – 30 grams of high quality protein is sufficient to maximally stimulate muscle protein synthesis, which is essentially the creation of new proteins within the muscle. Imagine a factory within your muscle, responsible for producing protein. When you eat a protein source at meals or snacks that protein is broken down to its constituent amino acids, which serve as building blocks that the factory uses to generate new muscle. When the amount of protein consumed is between 20 – 30 grams and the amount of leucine present is around 2 – 4 grams then the factory works at maximal capacity, full guns blazing. So a protein bar containing 20 – 30 grams of protein is obviously a good start.

Look out for Leucine

However, note that the research mentions “high quality”. The quality of a protein refers to the concentration of amino acids within the protein, particularly the essential amino acids, more specifically the branched chain amino acids and even more specifically than that the amino acid leucine. Leucine is a key player in the muscle protein synthetic process, in fact to date it is considered the trigger. It is well known that animal proteins, including meat, fish, dairy and eggs are of the highest quality as a result of their high concentrations of leucine. Animal proteins have a higher concentration of leucine, roughly 9 – 13%.

PLANT BASED PROTEIN

Plant based protein is a good source of protein, but not as high quality as the aforementioned animal protein, with only 6 – 8% concentration of leucine. The concentration of leucine is slightly lower, thus the required dosage to maximise muscle protein synthesis is likely greater than the 20 – 30 grams mentioned previously. Plant based protein is generally cheaper than animal protein, as it can be produced is larger quantities and takes less manufacturing. It is therefore common for companies to include plant based protein in their protein bars as a means of cost-effectively bumping up the protein content, while also enabling them to include the words ‘high protein’ in the branding. Which is fine, but if you are investing in a bar to serve a purpose, it better had serve that purpose.

Another factor worth considering is the vitamin and mineral content of the bar. Not only can a protein bar serve as a great stimulant of muscle growth and repair but it may also provide other nutrients, vitamins, minerals and fibre valuable to health. For instance a ‘natural’ protein bar such as a Fori bar will provide a host of vitamins and minerals as the bar is close to its natural form. Where other bars have often been highly processed leaving little more than the protein, meaning many companies have to fortify the bars, essentially re-adding synthetic vitamins and minerals to the bar prior to packaging.

Please be aware that not all protein bars are created equal. To get the biggest return on your investment simply look for a natural bar, made of animal protein with around 20 – 30 grams of protein. Consume this as a snack during the day, between meals or post-exercise for the greatest effect.   

 

Know your why

 

After a leap of faith that has taken him from sponsorship consultant to CrossFit trainer and fitness instructor at Ministry Does Fitness discover the importance of knowing your "Why" for Nik Naidoo.

nik naidoo fori

When it comes to training, I have slowly but surely discovered that consistency built with purpose breeds longevity. It doesn’t help that nowadays society has been programmed to expect results quickly. Technology has made information so readily available. Our actions and reactions move faster than even our brains. And often, we are left dissatisfied rather than satisfied when things don’ go to plan, quickly! However, sometimes it’s good to strip back to the bare basics, sit down with nothing else around you, start searching for answers and know your why.

This is a phrase I learned from my coach who has been an incredible mentor for me in not only my training progression, but how I tackle my goals, in fitness and life. Perception and understanding are fundamental factors to discovering what you are training for and why, but also allow you to fully buy into your chosen philosophy and subsequent training programme. I guess ‘knowing your why’ can be applied to almost any context in your life. Finding purpose is often going to create contentment. It’s when we aimlessly do things that causes concern for a lack of consistency and therefore happiness.

Compound Movements & CrossFit

When I sat down with Jamie six months ago, I had clear goals in mind, which was to build structural strength through my midline, increase muscle endurance, and improve mobility. I wanted to be a more complete athlete. Not your regular goals some might say, i.e. Improve 1RM or better my 2k row time. However, a deeper thought process in finding my why allowed both Jamie and myself to create more defined long-term targets which would get me to where I wanted to be – which in more lemans terms, increase strength through major compound movements which would transfer over to clean/snatch/jerk, and thus moving moderately heavy weights consistently.

compound movements.PNG

I came into CrossFit a very fit athlete but not the biggest, and whilst I was able to blast through a 30 minute metcon, when anything remotely heavy came up, the alarm bells started ringing. Whilst I was still progressing thanks to the training methodology of CrossFit, it was still mostly damage limitation in a lot of areas. I was getting left behind (or at least not catching up).

However, it reached a time where I just wanted move. Training for me is a chance to express myself and find out what kind of person I am and want to be. To some that might sound incredibly cheesy, but for me, a lot of things start from good health, and the mentality you have when you’re inside the gym and about to give up on a workout that is crushing you, but you just keep on going. I love the feeling and endorphins that working out gives me, but also the mental application too. If you don’t know what I am talking about, sit down on a rower, plug 2k into the machine and go as hard and fast as you can. I guarantee you’ll find out some things about yourself!

But going back to what I said earlier, I was at a point where I could continue plodding on and going through the motions, or just do more. And I did want more. To me, it doesn’t matter if you are not a professional athlete. We are still all athletes, competitive in our own right, and want to push ourselves to our limitations. As a result, I got serious, found out my why and the rest was pretty much history.

Training with purpose

Training with a purpose can often be quite a daunting task to tackle for a lot of people. If you simply want to enjoy exercise and use working out as a tool to keep fit, there is absolutely nothing wrong with that. The more people who exercise, the better. But if you, like me do want more, it’s important to find a purpose and settle in for the long-run. Seeing true results in your training requires an incredible amount of patience, like most meaningful things.

With a quarter of the year already done, and the CrossFit Open behind us, I’m looking to really knuckle down and just keep to the grind which will hopefully get me to a stronger, more mobile and all round better athlete than I was last year. I haven’t really put any ‘numbers’ on my training goals, however since November my Deadlift is already up 10kg. So, to put myself out there for some public accountability (I might regret this down the line!) I’m going to set myself a target for this blog, to hit these numbers by the end of the year:

  • Back Squat: 150kg
  • Deadlift: 200kg
  • Strict Press: 65kg
  • Clean & Jerk: 105kg
  • Snatch: 80kg

I’m currently also due to compete at the European Inferno in Cardiff in August, which is a pairs competition. However, I’d like to put myself under some pressure and sign up for an individual one too, so watch this space.

MY TOP 5 TIPS

Apart from that, I’m going to summarise with 5 tips on how to find and know your why. I hope you get as geeky as I do with your training, and get at it with a purpose.

  1. Talk to people – confide in people you trust, ask questions, listen, and seek out what is right for you
  2. Follow the six-month rule – I always like to ask myself, am I still going to be doing this in six months? If the answer is no, these goals are probably not right for you. I’m not talking about doing a 4-week summer shred now, I’m talking about long-term goals. Remember, consistency = longevity! This is also a great thing to ask yourself for any nutrition principles you might follow too
  3. Have fun – I see so many people not enjoying their training. And if you’re not, you haven’t found the right why! It should be the best part of your day, so make the most of it.
  4. Accept failure – Like anything, plan A might not always work. If you need to change something down the line for the benefit of the long term, then that is cool. Don’t get mad if certain things don’t work out. They’re only going to lead you onto the right path
  5. Get a mentor – Find that someone you can lean on. Build a relationship with them and know you are in it together.
 

A DREAM UNTIL YOU MAKE IT HAPPEN

 

The Tempest Two are back again, this time on two wheels. Take a read and take their lead...

Almost every man in their life has dreamt the same dream, the open road ahead of them, the wind whistling through their hair, and the roar of a motorbike as they drive into the sunset. An idyllic scene for sure, but a far-fetched fantasy only obtainable by the Beckham's of this world, or is it?

Earlier this year, we decided to try and make a childhood dream a reality, and prove the system wrong. With zero motorbiking experience, we would look to mount two of the most rugged and impressive motorbikes on the market, and ride them from London to the Sahara Desert, to a boutique festival, Beyond Sahara, in under two weeks.

Arrogant, not possible and stupid

Our journey began in the glamorous setting of a Welwyn Garden City motorcycle centre. We had only nine days from our first lesson, to actually learn and pass both modules of the test, and a few days after that we would be leaving for The Sahara. The look on our instructors face when we disclosed this information, summed up perfectly how most people viewed this endeavour; arrogant, not possible, and stupid.

THE GENOROCITY OF STRANGERS

We would typically spend 5/6 hours a day on the bikes, and doing our best to stop regularly to enjoy the surroundings, and hastily eat a Fori bar and take on some water (often, our only options for food was petrol stations, so the Fori bars were a total god-send!). We would regularly have to manoeuvre our way through herds of goats, and shield our eyes from the occasional sandstorm, but loved every second we spent in Morocco.

What we did not anticipate was the importance of the people we met along the way. From the manager of a vineyard in Spain, to a cafe owner (who let us eat for free when we were told they didn't take card) in Moroccan desert. We were often overwhelmed by the kindest of people who had very little, yet were happy to give as much as they could. This is what adventure is all about, the people you meet and stories you gain. Reaching the summit, or crossing the finish-line is often seen as the best part, but the value is often in the journey.

IMG_8079.jpg

After starting in a cold, rainy London, we found ourselves in the Moroccan town of Merzougha. Before us was an image we had seen countless times on Google when researching the trip. Towering orange dunes, shining in the intense desert sun, for as far as the eye could see. Our two Triumph’s had taken us across continents, and had never faltered once. We had started as novice riders, and arrived not experts, but confident riders with a library of memories, and a newly realised passion for motorbikes.

We road the Tigers through a sandy back-road, and left them with a local hotel-owner. Their shift was up for the time-being, as our road tyres were no match (nor was our skills as riders!) for the steep sand-dunes, and our ferocious machines were to replaced by the docile camel for a few hours at least. Our destination was reached, and the two-days of relaxation were welcome, but we soon found ourselves talking about the ride over beers, and sure enough, looking forward to getting back behind the bars. With bodies rested, we turned the bikes around, and set our Google Maps to London, the journey home was ahead of us, and we couldn't wait for what it may have in store.

 A DREAM UNTIL YOU MAKE IT HAPPEN

Our ultimate goal for this trip was not just reaching a destination, but to show people that you don’t have to be an experienced rider to take on a trip such as ours. Many people are intimidated by long-rides, unknown roads and dodgy boarder crossings. Adventure bikes are often labelled for the older rider, but this is not the case. We are two young guys, with no experience or credentials to call upon, and we have just returned from one of the most enjoyable two weeks of our lives. If there is one-thing to take from this journal, that is to forget pre-conceptions of what you are capable of, and start planning your dream-ride, because its only a dream until you make it happen.

 

WHOLE FOODS MARKET

 

Long before we even conceived the idea for Fori, we walked the aisles of Whole Foods Market stores dreaming one day of producing a product good enough to sit on their shelves. Well, we've done it!

HOW? By ultimately sharing the same beliefs and having a passionate team that never accepted impossible as an answer. We are uncompromising with the quality of our ingredients and utterly committed to animal welfare. The key to superior sustenance is not what you add, but what you takeaway.

Fori bars are additive & preservative free

Inspired by the Paleo diet, we wanted to create an all natural savoury meat snack. This was not an easy task, meat snacks are traditionally loaded with additives and preservatives such as Sodium Nitrate / Nitrite, Citric Acid and MSG, however we just use heat and innovative packaging to preserve our bars.

Fori bars whole foods

THE SAME MEAT

We strongly believe that a happier and healthier animal creates a superior product and so do Whole Foods Market. All suppliers must be audited and step rated before they can supply meat to them. This is referred to as the 5-Step Animal Welfare Programme and is unique to Whole Foods Market.  Consequently, the meat in our bars is to the same standards as the meat in their butchery counter.

Progressing up the 5-Step levels means:

  • More space
  • Enriched environment
  • Longer life
  • Ability to express natural behaviour
  • In short, a better life

Fori bars are currently stocked in their High Street Kensington, Picaddilly, Richmond, Fulham, Cheltenham and Giffnock stores. To find the closest outlet to you click here. Over the next few weeks and months our team of awesome sampling ninjas will be positioned across the stores so please stop by and try some of our superior sustenance!

 

WIN 2 TICKETS TO WALES VS IRELAND

 

As proof of how much we love you lot, we're giving away 2 Pairs of tickets (4 in total!) for this Friday's 6 Nations game between Wales and Ireland at the Principality Stadium in Cardiff!

All you need to do to enter is jump on social, find our post and if your on Facebook or Instagram go on the post and tag in a rugby loving Celt (preferably!) in your comment. Or if you're on Twitter just Retweet the post and tag your chosen mate in. The competition closes this Thursday at 12pm (9th March 2017) so be quick!  

T&C's

  • Entry to the competition is restricted to one entry per person.
  • Multiple entries will be disqualified.
  • Automated entries, bulk entries or third party entries will be disqualified!
  • Competitions are open to UK residents only unless otherwise stated.
  • Tickets can only be sent to a valid UK address unless otherwise stated.
  • The winning tickets will be sent via special delivery to arrive on the 10/03/17
  • The winners must be over 18 years old or accompanied by an adult.
  • Winners will be chosen at random from all valid entries.
  • Winners will be contacted via their Social Handles.
  • The Judges decision is final and no correspondence will be entered in to.
  • The competition will run from 07/03/17 until 09/03/17.
  • We are compliant with the data protection act. Our policy is such that we will not pass on your details to any third party without your prior consent.

 

 

How to plan your next adventure

 

This week we have a guest blog from James and Tom, A.K.A The Tempest Two, a couple of normal blokes who just happen to do extraordinary things.

Before we can discuss how to best plan for an adventure, it is first important to define what adventure is. For us, adventure need not mean a death-defying exhibition up a mountain, across and ocean or to a pole. Instead, it is something that takes you outside your comfort zone, and makes you positively question your own boundaries. With this in mind, the shape, size and format of adventure is infinite - it is down to you and you alone.

The following three steps, will hopefully allow you to plan and prepare for your next adventure, big or small:

Surround yourself with the best

The people you surround yourself with in life, are vital to your success and overall happiness. This is no different when applied to adventure. If you are taking on a challenge which you know will push you to your limits, then you want to be accompanied by people you trust and respect. The elation of reaching a summit can be soured by the wrong people around you.

When we took on The Atlantic, we were told by numerous people we would fall out, and ultimately hate each other before we reached the other-side. Being in a confined space for 54 days with anyone was going to be tough, but we proved the theory wrong and never once fell out. The reason for this? Because we both had the same goal (which was enjoyment, not world-records), had respect for one-another, and made it our goal to look after the other person. When this is all aligned, the enjoyment of a trip increases dramatically.

So before you start your planning, firstly decide on if you are going solo, or in a team. If the latter, choose the people wisely, as it will ultimately effect the success of your adventure.

Become a sponge

 Knowledge is everything, so become a sponge and absorb it. Unless you are a seasoned explorer (in which case, you are unlikely to be reading this!) then there will be people out there you can learn from. Do the research, and figure out who is best placed to give advice on your selected discipline. If you are running an ultra, then find the an endurance veteran, read their books/blogs and send them an email, you will be surprised at how willing these people are to give you information, they may seem like super-humans, but they were exactly where you were at some point. The information you will gain is invaluable, and often you will learn things you never thought existed. It could be the best route to take, how much you should pack, or even what material pants to wear!

Prepare to succeed

Training: Know what you want to achieve, and prepare to do so. If you adventure is physically demanding, then train to succeed. Not being fit enough is never an excuse, and the worst position to be in is at the back of the pack, slowing others down.

Equipment: Knowing what equipment you need, and how to use it is of crucial importance. A common mistake in planning, is packing poorly. A heavy pack will take its toll, so be meticulous in the kit you bring, and make sure you are familiar with it all.

Nutrition: Every adventure requires fuel, and not taking this seriously can have serious consequences. We found this out the hard way, and during a training climb at altitude in the alps, we left our lunch back in the cabin. We laughed at first, but on the way down the weather closed in, and we both hit-a-wall that was hard to overcome. Our tanks were empty, we became lethargic and clumsy, and ultimately we put ourselves at risk. We learnt from this, so choose your menu wisely! Make sure you have a good mix of carbs, proteins and sugars, as well as plenty of water. If we are on a long-trip, we will often take freeze-dried food, plenty of dried fruit and nuts, and perhaps a Fori bar or two! Its important also to take some variety, as food can act a huge morale booster, you should pack stuff you look forward to eating, not that you simply have to eat.

These three points should help you plan for a successful adventure, they are things we have learnt along the way, and now apply religiously. By following this process, you can achieve that goal you have been putting off for years. Drop the excuses, belief in your own ability, and go for it!

Bon voyage.

 

NUTRITIONAL ADVICE IS A MINEFIELD - Tread CAREFULLY FOLKS

 

You wouldn't be reading this journal unless you cared about what you eat. However, how do you really know if what you're being told is true or not? When it comes to making your way through the minefield of nutrition and food, here are a few rules to get you started.

RULE 1 - DON'T BE SOLD TO

Firstly, don’t take nutritional advice from someone who is trying to sell you something – or a vested interest that is up for convincing you that you shouldn’t eat something.

Agendas and nutrition are not a good mix. The source of the information is crucial – ah, you say “the blogs I read and the guy in the gym I get advice from are nutritionists, so I have that covered”. Well, that’s a partial yes - there are properly-educated nutritionists that know what they are talking about; but the other extreme is also there.

RULE 2 - NOT ALL NUTRITIONISTS ARE EQUAL

Here is the definition of a Dietetics from the Association of UK Dieticians:

“Dietetics is the interpretation and communication of the science of nutrition to enable people to make informed and practical choices about food and lifestyle, in both health and disease. A dietitian will have trained in both hospital and community settings as part of their course. Most dietitians are employed in the NHS, but dietitians also work in the food industry, education, research and on a freelance basis. It is necessary to have a Health and Care Professions Council (HCPC) recognised degree in nutrition and dietetics to work as a dietitian and to be registered with the HCPC if working as a dietitian. The title dietitian is protected by law, anyone using the title must be registered with the HCPC.”

And here is their definition of Nutrition:

“Nutrition is the study of nutrients in food, how nutrients are used by the body, and the relationship between diet, health and disease. Many nutritionists hold a nutrition degree and are on the UK Voluntary Register of Nutritionists, but this is not a mandatory register.”

However, many nutritionists don’t hold a nutrition degree. Bottom line, folks, is that a dietician does what it says on the tin, and a nutritionist could be – literally – anything from a PhD in nutrition to a few months online course. A quick search of the interweb will reveal online courses for less than £100 (print off your own certificate), if you fancy having a go yourself.

The real problem is that a little knowledge can be a dangerous thing; so, armed with the very basics and an “I know nutrition” attitude, our nutrition warrior will then read the paper, or surf the interweb to fill in the very large gaps with the kind of pseudoscience and people with agendas that we are all aware of.

RULE 3 - REALITY

And it’s not just the internet – there is very robust evidence that up to 50 per cent of research in scientific laboratories can’t be reproduced. This is most prevalent in biology and the life sciences.

It’s a swamp out there, folks, just bear that in mind the next time nutritional experts (real or otherwise) make definitive statements online or on paper.

Over the next few months we will crush a few myths and dispel some rumors, offering advice from experts, without an agenda.  Join us for the journey and some healthy debate!

 

Devour And Conquer Christmas

 

As we wind down for Christmas, our excitment is winding up! Adventures have been planned and epic challenges set. We've swapped beers (not all) for gears and soaps (all) for slopes. To run with old friends, cycle with family and swap stories around an open fire is the best gift any Christmas can bring.

Is there a better training session than the Christmas morning workout? Sadistically, we think not. That smug feeling as you sit down for the annual feast knowing you've earned it. Conquer it. Devour it.

Hannah and Tudor are taking on the Rapha Festive 500 so will be knocking up 50km before lunch. Kristian is planning on pounding the streets as he sets his sights on the Brighton Marathon whilst Carl will be found ankle deep in mud running around the around the Sugar Loaf getting some gold in the legs, for the Napolean Ultra.

We wish you all a carnivorous Christmas. May it bring you all the perspiration and inspiration you need to tackle 2017!

 

Finding our feet

 

If we're not making bars we're picking, packing or sampling them! The last few months have flown-by in an adrenaline fueled whirlwind of excitement.

Fori bars have been flying out the doors to customers, weaving their way onto the desks of journalists, giving themselves up for consumption in the best department store in the World (Selfridges) and powering epic feats of endurance. We even managed to squeeze in a hugely successful show - Food Matters Live.

If you'd like to join us on our adventure get in touch! We're always on the look-out for the boldest and the brave.

 

Devour & Conquer at Selfridges

 

What a way to start! From our quiet corner of Wales, Fori bars have made themselves onto the shelves of Selfridges. We've been blown away by the reception to our new bars and this truly is the sugar-free icing on the Paleo friendly cake.

Personally, it has been a huge ambition of mine to have Fori listed in Selfridges (was on the business plan!) and to hopefully follow in the footsteps of some amazing British brands, that forged their businesses in the aisles of the prestigious Oxford Street store.

selfridges fori sampling

If you're in or around Oxford Street tomorrow between 10am and 3pm, swing by Selfridges for a taste of our superior sustenance. It should be fun, as we encourage people to go boldly where no snack has gone before!

 

We're back for good!

 

Over the past 10 months we've been hustling to make the best bars we can. So what has changed?

Nothing and everything

Our mission to produce superior sustenance hasn't changed. However, our bars have been completely reinvented. No longer dehydrated, we now use alternative time-honored cooking processes to create our revolutionary bars.

Per bar, we've improved the protein content from 14g to 20g, reduced the levels of salt and sugar, increased the size from 45g to 69g and dramatically improved the taste. Our bars taste incredible and unlike anything else on the UK market. Tasting really is believing. On that note check out our Explorer Pack.

Our unwavering commitment to being Paleo friendly meant we pushed the boundaries even further. We have removed all additives and sourced the cleanest ingredients we can. Our meat is British and either grass-fed or free range. Our dried fruit is free from E-numbers and only the cranberries are preserved with pineapple sugar. Finally, our seasonings are free from starch and soy (not as easy as you think).

Over the next week we will be counting our stocks and preparing our first shipments. Meanwhile, we will be back enforce on social as we're now free from the shackles of the factory.

Can't wait to start fueling your adventures! It feels so good to be back, thanks for waiting, you've been our raison d'etre.

 

 

 

Home straight

 

It was a momentous day at Fori HQ today, we sent our new pack designs to print! In reality, what this means is that 99% of the development work A.K.A slog, is done. We now have six weeks to kick-back and enjoy the summer; basking in lakes, running up mountains and tearing down trails. Well not quite, there is just the small task of creating a business, recruiting some fellow pioneers, finding stockists, re-designing the website, shooting a new video etc. but we can finally see the wood from the trees.

Firstly, a HUGE thank you has to go out to everyone involved so far in trying to make my vision a reality. There are too many people to mention in this post alone, my impact has been felt far and wide, good and indifferent. However, everyone has stuck with it / me, despite the ups and downs and now share the same passion for Fori and I can't wait to unleash it on the world!

Here's what I've discovered by becoming part of a business larger than myself:

  • You don't know what you don't know, until you know it
  • Take a breath (a rather simplified statement) and the landscape will change
  • The Obstacle Is The Way - As I was told from Joe & Hugh at UGLY drinks
  • Trust your gut and trust others (and their guts)

Now, back to the day job of creating the ultimate snack for the adventurous!

Into the void.

Carl.

 

 

The Revolution Never Dies

 

If you really, really, want something, you can figure out how to make it happen. Trust us. It just took a little longer to figure it out than expected.

Food manufacturing is serious business. One that requires, deep pockets, experience, determination, imagination and an unwavering will to succeed. 3 out of 5 wasn't a bad start but if we wanted to scale we needed help. Our initial success stoked the Fori fire and we were hungry for more.

Fortunately, as fate would have it, we found the perfect manufacturing partner on our door-step. Consequently, we spent the past year stripping back every facet of Fori to its bare-bones and rebuilt it. From the fields on which our animals graze to the machinery used to create our bars we have improved and cemented our new foundations.

We now have a complete supply chain, from the farmer, to the butcher and into the kitchen and as a result, a vastly superior product. The new range tastes freaking amazing, has unrivaled Paleo inspired ingredients and we've packed the bars with a whopping 20g of complete proteins!

The revolution is coming (BACK)

We will be back in business by the 1st of Septempber (at the latest!). So keep an eye-out for pre-launch samples of our new flavours and early bird offers. If you'd like to join us on our revolution to make superior sustenance convenient get in touch now. We're scouring our social networks for the best and bravest #devourandconquer.

 

The season for reflection and invention

 

If you've been ruminating on an idea for the past twelve months, give yourself the best present possible this Christmas and take timeout to put the proverbial wheels in motion. You'll be amazed at what you can achieve when you clear your mind and give yourself the precious commodity of time.

Launching Fori was the culmination of many years of thought and eighteen months of graft. However, on reflection that was the easy part, since August we've been on an unbelievable ride. Continually selling out of stock faster than we can make it.

So this Christmas we will be reflecting on the mistakes we made, the successes we had and how fortunate we are to be doing what we love. As for invention, plans are already afoot to drastically change the business. We have a major announcement to make early in 2016 that will hopefully transform our artisan business and shake up the market. Meaning "out of stock" will be a thing of the past and Fori bars will be available on the shelves of retailers throughout the land.

Don't make a New Years resolution. Make yourself. Roll the dice, you'll be surprised how far graft and tenacity will get you!

 

Wet, windy & miserable - Count us in!

 

Start-ups, like athletes thrive on the periphery of their comfort zone. The unknown becomes the familiar; time the enemy and energy a precious commodity. So perhaps it's no surprise that when the wind is howling, the rain pounding and the temperatures dropping, we relish the challenge to get outside and confront the elements. 

It turns out you don't always have to work at your work. The best ideas often come when our heads are down, legs rotating and hearts thumping. Be present, focus on the trail and somehow that elusive solution will reveal itself.

 

LCHF & Ultra Running

 

As a start-up, you're continually told by every consultant and his dog to; "identify your key consumer" and learn everything about them so that you can match your product with their demands. However, sometimes you'll be surprised what your product means to whom. Turns out our customers, love eating fat and running a long way.

Ben Scott (@therunningmanx) is one such dude. An early adopter of Fori bars, Ben is now our go-to-guy as we aim to push our running, longer, deeper and darker. Here's Ben's story about how a Low Carbohydrate High Fat (#LCHF) diet drastically improved his ability to run a very long, long, way.

I fell into ultras accidentally really. The first one was supposed to be a 20 mile training race prior to my first marathon but the thought of doing the 40 mile route got the better of me.  Once I’d experienced the joy and satisfaction of finishing that I was hooked.  And it is a bit like a drug, 40 miles became 56, then 85, then 24hours, then 184miles…….. 

I used to be that carb loading, wall hitting athlete who sucked down gallons of Lucozade (other sugar filled options are available) to get to the end of a race. In fact I ran the IoM Mountain Ultra (50km fell race) and used a Camelback full of Lucozade! I got the shakes after about two hours. The same happened again in March this year, I did the coastal path of the Isle of Man, with a mate, and on one of the training runs for that (28 miles) I took a couple of bottles of Lucozade. 16 Miles in I had the same thing: calorie crisis, shakes and the desperate need to fuel up. 

Something had to change

It was Dean Karnazes who got me on the path to LCHF.  I read in his book that he had given up refined sugar, decided to do that, found the book “Fat Chance: The Bitter Truth About Sugar” by Robert Lustig, increased my fat intake, found Tim Noakes et al on Twitter and the rest is history. 

In April, I did the Keilder 100km trail race I stayed off the carbs and finished 2nd in a time that would have beaten last year’s winner. It was highly amusing picking the pasta out of the chicken sauce at the pre-race carb-fest the night before! 

The biggest difference I have noticed with going LCHF is that I am far, far less hungry.  I used to eat a huge bowl of pasta or rice and within 30 minutes be in the fridge looking for more food.  Now I can go far longer between meals and snack a fraction of the amount. 

I’m no expert on the biochemistry behind inflammation etc. However, I do think that your body is going to appreciate a natural diet far more than a load of chemicals out of a box. My initial argument for pork scratchings, before I got into the LCHF thing, was that pork fat is almost identical to human fat and given that we are able to break our own fat down to use as energy it should follow that we should be able to break pork fat down easily too. Far more easily than some bright orange or blue food dye that makes your energy drink look…….err…..appetising?

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If I was ever in doubt of this fat adaptation business, which I wasn’t, I have comprehensively put all doubts to bed over the past six months. I'm now running faster, with less effort and the sight of energy gel fuelled runners coming into view and disappearing behind me is all the evidence I need.

The people I get most of my information from are all on Twitter. They are:

 

"My product makes people fat and happy"...

 

During the development of Fori bars I was obsessed with speaking to and learning from established food manufacturers. I spoke to everyone from artisan jerky producers to multi-national FMCG companies. I was completely paranoid by my lack of experience and driven by a thirst to make the best product I could. 

I remember one particular conversation fondly. After explaining the concept of the Fori bar, a rather perplexed gentlemen challenged me with three things:

  1. That his product made people fat and happy, but what does a Fori bar do?
  2. How could we possibly charge more per gram than a Lindt chocolate bar?
  3. That it was impossible to launch a food company with less than £500k

After a lengthy conversation about nutritional values, ethics and provenance we came to an agreement about the first two points, however we had to agree to disagree on the third. I'm in this for the long journey, not the fast buck. I also believe products worth finding will always be found. Thanks to the efforts of Tim Berners-Lee and social media, food start-ups have never been blessed with a greater opportunity to challenge the status quo.

However as I now know, food manufacturing is a complicated, skilled and extremely methodical process. So we've spent the last month here at Fori HQ revisiting the drawing board and re-investing every penny into larger equipment. We've still got a little way to go but we should be ready to help you devour and conquer again in the next few weeks.  We're in this for the long journey, not the fast buck, so you may need to bare with us at times but be rest assured we're producing the best product we can. We won't make you fat but we can help you feel happy!